Ready-to-drink beverages are making a strong showing in beverage-alcohol innovation. According to BevNET’s August 20 report, RTDs generate 38% of innovation dollars while representing just 22% of items.
The findings put RTDs in the spotlight for beverage professionals tracking new-product performance and the evolving drinks landscape.
Read the full report at BevNET:
https://www.bevnet.com/spirits/2026/rtds-deliver-38-of-bev-alc-innovation-dollars-from-just-22-of-items